Quarter 7 - Week 4

Hey, it's already week 4! Time's just flying by... it's not felt this way before, all the previous quarters I've had to count as the weeks go by. Maybe it's because it was like the end of the year, and the weather here's so... sleepy. Not much to talk about from class, the same old stuff, just some new learning and insight, week after week. They better put out some assignment or exam soon, before I completely chill out.

E-business Models and Strategies

We discussed a bit about an online retail model, about this venture called WebVan and how it works, and there was this other case about how the Zara fashion store used IT to ramp up on efficiency. While there was less song and dance today, we spent more time trying to analyse these using models. Apparently, these models have withstood the test of time, and so we were trying to tinker with them and apply what we learnt from the cases within these models to understand what could make these ventures successful.

Research for Marketing Decisions

A whole lot of theory, and I kept falling away. I'm sorry, but this guy is brilliant at making you wander off. You don't fall asleep in his class, you just.. wander. Anyway, he was talking about different types of research... when do you actually do research (apparently, only if secondary research doesnt answer your questions. Secondary research is something like, already available research, done by some other firm). Just thinking about it makes me feel sleepy.

Marketing Communications

Prof's a little calmer after last week's furious outburst about us and our meandering. Anyway, this week we were still discussing about Comparative advertising, and then moved on to understand Corporate Advertising. It's actually pretty cool to see that while general advertising talks about some product, or some feature that has a particular target group, Corporate advertising is more about communicating a lot of messages to different groups, sometimes using the same ad. Honestly, I didnt even know that people spend so much time while thinking about what to put in ads. I just zap them when it comes on TV. I feel guilty doing that nowadays.

I think those damn TV guys know that, and hope to make me watch more ads just out of plain guilt.

Anyway, simple week, passed very quickly. It just feels so... different... having closed the last year, and started the new one, in just one weekend at college.